This course provides a beginner-friendly introduction to digital marketing, perfect for individuals new to the field. You will explore the various channels available for online marketing, learn to craft strategies that align with your business goals, and understand the importance of analytics in improving marketing performance. With practical examples and clear explanations, this course equips you with the knowledge to begin your journey in the digital marketing world. Whether you’re a small business owner, a student, or simply curious about digital marketing, this course lays the groundwork for your success.

Module 1: What is Digital Marketing?

Module 2: Core Channels of Digital Marketing

Module 3: Understanding the Customer Journey

Introduction to the stages a customer goes through before making a purchase.

Lessons

Awareness Stage Consideration Stage Decision Stage

Module 4: Building a Simple Digital Marketing Strategy

Module 5: Analytics and Measuring Success

Introduction to tracking the performance of digital marketing campaigns.

Lessons

Introduction to Digital Marketing Metrics Using Google Analytics Social Media and Email Marketing Metrics