This course provides a beginner-friendly introduction to digital marketing, perfect for individuals new to the field. You will explore the various channels available for online marketing, learn to craft strategies that align with your business goals, and understand the importance of analytics in improving marketing performance. With practical examples and clear explanations, this course equips you with the knowledge to begin your journey in the digital marketing world. Whether you’re a small business owner, a student, or simply curious about digital marketing, this course lays the groundwork for your success.
Module 1: What is Digital Marketing?
Define digital marketing and explain its importance in today’s business landscape.
Lessons
Definition and Importance of Digital Marketing The Shift from Traditional to Digital Marketing How Digital Marketing Fits into a Business StrategyModule 2: Core Channels of Digital Marketing
Briefly introduce the main channels of digital marketing.
Lessons
Introduction to SEO (Search Engine Optimization) Introduction to PPC (Pay-Per-Click) Advertising Social Media Marketing Basics Email Marketing Overview The Role of Content MarketingModule 3: Understanding the Customer Journey
Introduction to the stages a customer goes through before making a purchase.
Lessons
Awareness Stage Consideration Stage Decision StageModule 4: Building a Simple Digital Marketing Strategy
Learn how to create a basic digital marketing plan.
Lessons
Defining Your Audience Setting SMART Goals Choosing the Right Channels Measuring Results and Making AdjustmentsModule 5: Analytics and Measuring Success
Introduction to tracking the performance of digital marketing campaigns.